We began in 2013 as a non-profit (now “The Beautify Earth Foundation”) to put an end to what we called “ugly wall syndrome.” We ourselves painted, or facilitated creation of, thousands of murals around the world for the next six years. 

We discovered how difficult it is to perform the major steps necessary for mural creation – securing available walls, lining up funding sources, negotiating on design-related issues, project management, permitting, upkeep, etc.

We also received so many requests from property owners and brands wanting murals, that we couldn’t meet demand – especially as a non-profit with no full-time employees or custom technology – so we expanded into a for-profit-for-purpose business to scale our efforts via technology and marketplace economics.

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